8 Best Eye Makeup Products Tested & Rated in 2025

Wondering how we select the best products for you? Learn More Our rankings come from analyzing thousands of customer reviews, looking at factors like product quality, brand reputation, and merchant service. These rankings aim to help guide your shopping choices. By using our recommendations, you'll find the best available prices. We may receive a commission on purchases, at no extra cost to you, which supports our work.

Best Value

2

Urban Decay

URBAN DECAY Naked 3 Mini Eyeshadow Palette, Soft Pink Neutral Eye Makeup, Matte & Shimmer Finish, 6 Rosy Nude Eye Shadows, Natural Everyday to Smokey Eye, Travel Friendly Size, Vegan, Cruelty-free

9.7 Color Selection

9.6 Blendability

9.5 Travel-Friendly

Why we love it

Six versatile rosy neutral shades perfect for creating day-to-night eye looks

Vegan and cruelty-free formula with proprietary pigment infusion system

Compact, travel-ready design with long-lasting, fade-resistant formula

Main highlights

Key Features

Features six rose-hued neutrals with both matte and shimmer finishes, offering professional-grade pigmentation and superior blendability.

Ideal for Everyday Versatile Eye Makeup

Perfect for creating various looks from natural daytime wear to glamorous evening styles, suitable for all skin tones.

Praised for Premium Quality and Portability

Users appreciate the travel-friendly size, high-quality vegan formula, and versatile shade selection for achieving multiple eye makeup looks.

9.7

Exceptional

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3

bareMinerals

bareMinerals Mineralist Eyeshadow Palette, Six Richly Pigmented + Blendable Shades, Talc-Free Eye Shadow Palette Makeup, Vegan

9.6 Color Selection

9.4 Blendability

9.3 Long-lasting Wear

Why we love it

Six versatile neutral shades in matte and satin finishes

Crease-proof formula ensures extended wear throughout the day

Smooth, buildable texture allows seamless blending and layering

Main highlights

Key Features

Features six sophisticated neutral shades, combining four matte and two satin finishes for maximum versatility and long-lasting wear.

Ideal for Creating Versatile Eye Looks

Perfect for creating everyday neutral looks, smoky eyes, and professional makeup applications with its versatile shade range.

Praised for Professional-Quality Performance

Users consistently praise the palette's creamy texture, excellent blendability, and impressive staying power throughout the day.

9.4

Excellent

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4

LAURA GELLER NEW YORK

LAURA GELLER NEW YORK The Ultimate Palette Baked Eyeshadow Makeup Palette - Neutrally Natural - 31 Matte and Shimmer Shades - Pigmented Crease-Proof Eye Makeup

Main highlights

THE ULTIMATE PALETTE: This incredible eyeshadow palette includes 31 shades in a mix of flattering neutral eyeshadow hues with matte and shimmer finishes to choose from.
NEUTRALLY NATURAL: Create endless natural looks with these showstopping neutral eyeshadows! This stunning shadow palette includes 31 baked eyeshadow shades in a mix of warm nude and brown eyeshadows, plus more classic shades too.
INTENSELY PIGMENTED SHADOWS: Laura Geller’s iconic baked eyeshadows start as cream pigments before being baked for 24 hours. The result is rich, intensely pigmented colors and a long-lasting finish with minimal fallout.
31 BAKED EYESHADOWS FOR ENDLESS LOOKS: Always changing your mind? We hear you. With this incredible eyeshadow palette, you can switch up your look from natural everyday eyeshadow to bold smoky eyeshadow in a flash. There’s 31 universally flattering shades to choose from!
HOW TO APPLY: Apply lighter shades to highlight features and medium shades to transition color for a blended finish. Use deeper colors for bold definition. Each shade can be worn alone or combined for a customized look.

9.2

Excellent

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5

IT Cosmetics

IT Cosmetics Celebrate Glow Face & Eye Makeup Palette - Multitasking Blush, Highlight & Eyeshadow Palette in Matte, Pearl & Shimmer Shades

9.4 Versatility

9.3 Color Quality

9.2 Easy Application

Why we love it

Four multitasking shades with different finishes for customizable looks

Professional-grade formula developed with plastic surgeons and dermatologists

Compatible with complementary IT Cosmetics products for enhanced results

Main highlights

Key Features

Features four versatile shades with different finishes, dermatologist-approved formula, and seamless blending capabilities for multiple makeup applications.

Ideal for Customizable Makeup Looks

Perfect for creating varied looks from natural day wear to glamorous evening styles, with mix-and-match options.

Praised for Professional-Grade Quality

Users appreciate the clinical-grade formulation, expert-developed palette, and the ability to achieve professional results at home.

9.0

Excellent

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6

Trish McEvoy

Trish McEvoy Eye Base Essentials, Bare, 3.54 ML / 0.12 OZ

9.2 Easy to Apply

9.0 Brightening Effect

8.8 Color Correction

Why we love it

Dual-purpose primer and brightener for instant eye-awakening results

Advanced color-correcting formula that neutralizes redness and darkness

Seamless application from lash line to brow bone

Main highlights

Key Features

Multi-functional eye product combining primer and brightener properties, with color-correcting technology for comprehensive eyelid enhancement.

Ideal for tired and discolored eyelids

Perfect for those seeking to minimize eyelid discoloration, reduce morning puffiness, and create a smooth base for eyeshadow application.

Praised for versatile brightening effects

Users love how this product instantly brightens the eye area while providing a perfect canvas for makeup application.

8.9

Excellent

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7

Sephora Collection

Sephora Collection Essential Eye Makeup Brush Set - 5 Brushes, grey

Main highlights

Sephora Collection Essential Eye Makeup Brush Set.
INCLUDES: Smudge Brush, Shadow Brush, Shader Brush, Crease Brush, and Dual-Ended Brow Brush.
What it is: A set of five soft, vegan eye brushes, providing you with all the essential brushes to complete your go-to eye look.

8.7

Very Good

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8

BK BEAUTY

BK BEAUTY - ESSENTIALS EYE BRUSH SET (5PC) - Professional Eye Makeup Brushes for Blending, Smudging, & Defining | Premium Eyeshadow Brush Set for Flawless Eye Looks

Main highlights

CELEBRATING BEAUTY: BK Beauty makeup brushes offer a luxurious feel and flawless performance, effortlessly enhancing your natural beauty with every makeup application. Crafted from 100% cruelty-free, vegan fibers, they are gentle on sensitive skin, yet effectively apply and blend out all of your favorite makeup products.
ULTRA-SOFT COMPLETE EYE BRUSH SET: Includes 5 essential everyday eyeshadow brushes — the 201 Blended Crease, 202 Defined Crease, 203 Shader, 204 Smudge It, and 205 Contoured Shader. Each brush is designed to pick up and flawlessly apply all of your favorite eyeshadows and liners.
PERFECT BLENDING BRUSHES FOR MAKEUP: Achieve a seamless, blended eye look with our 201 Blended Crease and 202 Defined Crease brushes. These blending brushes ensure a soft, diffused finish, picking up and depositing color effortlessly in the crease and outer corners.
PRECISE EYESHADOW APPLICATION: The 203 Shader and 205 Contoured Shader brushes offer precision like no other. Use the 203 Shader to pack on color with impact, and the 205 Contoured Shader to highlight the brow bone precisely.
DETAIL EYESHADOW APPLICATION: The 204 Smudge It brush is perfect for creating smoky eyeliner effects. This smudge brush is firm and dense, ideal for applying and blending out shadow and liners along the lash line for a softer, sultry look.